Hitched Youtube Campaign

Hitched, a popular wedding planning app, contacted me to create 3 short promotional videos for social media. They were fantastic to work with, giving me a lot of support, creative freedom and feedback. Using a combination of stock footage, their own library of purpose shot videos and photos, and After Effects animation, I craft each ad to feel distinct from each other. All animations, including the brand logo, were animated by me, based on the stylings and icons of the app. I also added in a voice over; my own voice altered via AI.

Each ad was primarily aimed at Youtube, with one set to be a longer skippable add, another ad that could be found in your Youtube results, and another to serve as a unskippable short bumper. Each video needed a landscape, square and portrait version for different formats.

It was such a fun project to work on and we were all very happy with the final results. You can find the various formats below.